Toronto resident Stacey Muhs has played two important roles that helped build the foundation for the financial literacy program Savvy Kids – years of experience in early childhood education and motherhood. 

A wife and mother of two under the age of 8, Stacey has used her own real-life experiences to develop a fun and engaging program that empowers parents to have candid conversations with their children about money. Her mission is to set a new standard in raising financially-savvy children who make money decisions based on values and financial knowledge and grow into prosperous and impactful adolescents and adults.

Stacey spent 10 years as owner of multiple child care centres – a family business that included more than 30 locations throughout Canada. Caring for children ages 6 weeks through 12 years, Stacey used her years of first-hand experience to author a series of 15 children’s books focused on everything from toilet training and sleep habits to biting and nutrition. 

Her entrepreneurial spirit eventually led to real estate investing, providing her with a deep understanding of the highs and lows of the financial world.

The powerful combination of knowledge Stacey gained as a mother, childcare provider and investor set the stage for Savvy Kids. By providing the critical, hands-on resources needed to facilitate meaningful discussions about money, Stacey has given parents the ability to put fun into finance at a time when education on this important topic isn’t widely accessible. 

“My husband and I made a conscience decision to start talking about money with our children at an early age.  We decided to teach them the financial and the emotional sides of money. And, it improved our lives forever.  When we experienced the benefits of this early financial education, I knew it was my calling to share our journey with other families so that more homes could have less stress by simply talking to each other about money with a positive mindset.  I started Savvy Kids to help families across the country go from not knowing what to say about to money to having easy,  meaningful money conversations.”

~ Stacey Muhs, Founder of Savvy Kids